CHASIN’ was founded in 1992 in the Netherlands with the dream of creating a denim brand with a strong, modern men’s jeans collection. The name CHASIN’ comes from Tashan’s song, “Chasin’ a Dream”. The name fit perfectly. The brand carries immense ambition and drive in its DNA, inspiring everyone to pursue and achieve their dreams. The dream at CHASIN’ is clear and motivates the team every day to make CHASIN’ a global brand.

In addition to the CHASIN’ lettering, our brand is visually represented by the iconic Lotus logo. “The Lotus” is a unique and imaginative interplay of lines symbolizing the bridge between authenticity and technology. Inspired by the distinctive roofline of the Sydney Opera House, its shape also resembles the contours of a lotus flower, which is why we began referring to it as ‘The Lotus’. The CHASIN’ design team began incorporating ‘The Lotus’ onto the back pockets of our jeans. It makes our back pockets recognizable, unique, and iconic. Because of its visual strength, we incorporated the shape into the neckline of each collection piece. Over time, the combination of the apostrophe (the shape of the apostrophe at the end of the word CHASIN’) and the Lotus has become our new logo. We call this combination ‘The Flaque’.

Inspired by the history and endless possibilities of denim. We always look tot the future because we are a modern denim brand. Out philosophy of creating denim collections is integrated into the rest of our brand. Always seeking interesting contrast high tech versus low fi, city versus nature, authenticity versus technology.

CHASIN’ is inspired by everything that constitutes and active, city lifestyle. Comfort, functionality, performance, technology, and mobility are the core.

Technology offers the opportunity to create ultimate functional features and continuously innovate. We carefully select the best fabric and material and aim for the highest level of craftmanship and comfort. But innovation goes beyond that; it also means making our collection more sustainable. The style of technology can be described as innovative, futuristic and performance oriented. It emphasized clean lines and high-quality materials.

We create a modern collection of performance jeanswear for men, featuring designs inspired by authenticity and technology. Denim: an authentic material with a rich history and crafted production process, meet the innovation through technology, resulting in the ultimate functional features in our collections. Expect technical fabrics with soft natural layers and a fresh lightweight performance jacket collection, an outstanding collection of modern jeans.

Jeans form the beating heart and soul of our brand, and we continually strive for the most innovative jeans and new approaches to expand our collections. Iconic details on CHASIN’ jeans such as ‘The Lotus’, ‘3 piece’ on the back pockets, the leather patch in the form of ‘the Flaque’, and the triangular side logo, are recognizable and distinctive, consistently carried throughout the entire collections.